Streaming services like Spotify, Apple Music, and Deezer dominate the music world right now.
This format makes it easier than ever for new artists to share their music on the same platform as the most successful artists in the world.
As a new artist, the trick is getting listeners to notice your music. Social media helps, making public playlists helps, and writing a music blog helps too.
In this article, we’re focusing on the one that comes least naturally to most musicians: blogging. What do you write about? What should your blog look like? How do you know if it’s helping promote your music?
Read on to find out how to start a music blog. We’ll answer all of those questions and more.
How to Start a Music Blog
To start a music blog, start by adding a blog page to your website.
Almost all website building platforms like SquareSpace, GoDaddy, Wix, and WordPress have a blogging extension that is easy to add to your website.
If you don’t have a website yet, this PC mag article will help guide you on how to build one.
Make Your Blog Visually Appealing
In this technologically driven age, there’s no excuse for a web page that looks like it was created in 1992. First impressions are key, and you want your blog to express your brand visually right away.
Think of it as a store that is dedicated to your brand as a musical artist. What would you set your store up to look like? Think of the colors and the energy of the space.
That is what your blog should look like too. You want it to be a digital environment that both represents you and attracts people who like your genre of music.
It Must Be Easy to Use
You also want your blog to be easy to use. If it’s not, you’ll be hindering your chance to make an impact on your site visitors.
There is a ton of data out there on the impatience of internet users today. For example, if a page doesn’t load within 3 seconds, 40% of people will abandon it.
They’ll be significantly less likely to find their way to your music, contact info, other blogs, and so on if it’s not easily laid out for them to find.
What To Write About
One of the hardest aspects of how to start a music blog is content.
You should be posting about things related to your music that people will find interesting and want to share. This could include announcements, features, inspiration stories behind an album or song, and artists and work that inspire you.
You’ll want to be writing blogs that are at least 500 words each. Whenever possible, also incorporate images.
Keep in mind that this is internet writing, not a term paper. Avoid huge blocks of text and be strategic with keywords to help more people find your blog.
For example, did you just get your music on AudioBaby?
Create a post titled something like Listen to ( Artist Name / Album Name / Song Name ) now streaming on Audio Baby.
You want it to be a title that incorporates the things people would search about you. So if someone says “you have to listen to ( Artist Name )’s music” you want all the ways they can listen to your music to come up on search engines. Your blog will help accomplish this.
It’s important to include video and audio content on your blog as well. This helps keep things interesting for your site visitors. You could post a clip of your new song or a video of you performing an acoustic cover, for example.
Promote each blog post a few times your social media to generate traffic. You’ll also want to make sure the title is short and shareable so that readers can promote it on their own social platforms.
How Will Blogging Promote My Work?
The main reason to start a music blog as an artist is that it increases your visibility.
By repeatedly getting your name out there, people will start to take notice. Plus, it generates awareness of your music and upcoming shows. Think of it like a press release that you don’t have to pay a publicist for.
When your artist name is put into a search engine, you want the best, most relevant information presented right? A blog helps you fill in the blanks.
Over time, this could help you get on the radar of other artists, labels, music websites, and more. You never know what could turn into a very valuable networking connection.
All in all, it’s stacking the odds in your favor to build a following and advance your career.
How To Know If It’s Working
Creating a successful blog takes time and effort. So does building a fan base for your music.
When new artists think of how to start a music blog, they can tend to get distracted by a results oriented approach.
If they’re not seeing major results after the first few posts, they give up.
The key thing is to collect relevant data about your blog traffic and begin to understand how to identify your progress. Keep tweaking until you start to understand what your readers respond to most.
Many website building platforms feature data analysis tools to track your traffic. Pay attention to these and compare them over time to your music related data.
If you’re not seeing the results you want, adjust your approach and continue tracking all relevant data.
Now you have an idea of how to start a music blog to promote your work.
Questions? Leave a reply in the comments below or get in touch with us.
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