Over the last decade, there have been quite a few rappers who have gone on the record during songs and in interviews and said, “F*** the blogs!”
But the truth is that it’s pretty much impossible for rappers and other musicians to blow up in 2019 without getting featured on music blogs. Blogs have played at least some role in the growth and development of everyone from Drake and A$AP Rocky to J. Cole and Lil Uzi Vert.
If you’re an aspiring rapper looking to make a name for yourself, it’s essential to learn how to get music featured on various music blogs that are out there sooner than later. The blogs could very well make or break your career.
Here are five tips that will help you generate a ton of buzz on the music blogs in no time.
First things first: No one—and we do mean no one—is going to take you seriously as a musician if you don’t have an arsenal of good music stashed away.
Does that mean you need to have a collection of hit records ready to go in the chamber? Not necessarily. But it does mean that you’re going to need to make a great impression on people once you start trying to attract the attention of music blogs.
Before you start submitting music to the blogs, spend some time recording music and finding your voice on the microphone. It’s essential for you to stand out in the crowd since there is a sea of rappers trying to break onto the scene right now.
Buy original beats online and record, record, and record some more. Upload your songs to YouTube, SoundCloud, and whichever streaming services will have you. Spotify, Apple Music, and Tidal are a few of your options.
Your goal should be to record a bunch of songs that you’re proud of so that you can start trying to share them with the world. The blogs may not fall in love with your 5th song, your 10th song, or even your 100th song. But if you keep grinding, you’ll find your groove and set yourself apart from the pack.
In addition to building up a collection of songs online, you should also build up a strong social media following. Join sites like Facebook, Twitter, and Instagram and start putting up posts.
Do not use social media solely to send out links to your latest music, though. If people aren’t familiar with your work yet, there’s almost no chance of them clicking on your links and listening to your music. Worse, they’re not going to be motivated to follow you on social media if all you do is post links of your music.
Rather than spamming your social media followers, work on forming real connections with them even if you only have a few at the start. You can send out a link to new music now and then, but for the most part, social media should be a place where you showcase your personality.
In this day and age, great music is only going to take you so far. You also need to have a magnetic personality that people flock to, especially when you’re trying to win over the blogs. Tens of thousands of social media followers will show blogs that you’re someone they need to pay attention to.
Once you have a bunch of music recorded and social media followers who seem to be digging it, there is a chance music blogs might start reaching out to you. Blogs like Pigeons & Planes are always trying to “break” the next big thing to their readers, so don’t be surprised if you start hearing from them.
If music blogs are still giving you the cold shoulder, though, it’ll be time for you to get out there to try connecting with them. Look around for smaller blogs that cover music like yours and seem open to submissions.
Instead of sending submissions to a generic “Contact” email listed on a blog, see if you can find email addresses for specific writers for the blog. Send them an email to introduce yourself and include:
Include links to your social media accounts, too, and invite them to follow you. Thank them for their time and let them know that you’d be happy to answer any questions they might have about your music.
If your music is strong enough and you make a good impression on bloggers, you should start to see your songs go up in different places.
Here’s what you need to remember about the bigger music blogs: They need people to click on the stories and music posts they put up to be successful. It’s why most of them spend their days putting up posts about the Drakes, Jay-Zs, and Lil Waynes of the world.
With that in mind, they’re not going to post your music if they’ve never heard of you. But they might start to come around to the idea once they see that you’ve been featured on dozens of smaller blogs and built up a little bit of buzz for yourself.
Take the same approach to reach out to the more prominent blogs that you took to reach out to the smaller ones. Find people who write for these blogs and email them to introduce yourself and share your music. Share links to some of the smaller blogs that have posted your music, too, to show them that you’re not some nobody was spamming their inboxes.
Try to make connections with others in the music industry in the same way. From record label, executives to the managers for successful artists, connect with whoever you can to establish your name more. It’ll make you a more attractive artist to the blogs.
Nobody likes to hear the word “no.” But when you’re trying to figure out how to get music featured on music blogs, you’re going to hear it a lot.
Try not to take it personally. Music bloggers get hundreds and, in some cases, even thousands of music submissions every week. It would be impossible for them to listen to everything that gets thrown their way.
Keep trying to reach out to them with your new music (without being too pushy or annoying about it!) and, of course, keep recording high-quality music that people want to hear. It’s the only way you’re ever going to get heard.
In a perfect world, you would record a few songs, send them to a music blogger at a big music blog, and have a record deal by the end of the week.
But obviously, that’s not how it works. Most rappers hone their craft for years before catching their first big break. It takes them a long time to make great music and learn how to get music featured on blogs.
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